Pulselive was engaged to create this new website on a new platform and CMS. I was the lead creative on the project and led art direction, UX and UI throughout the project, from initial concept visuals to the launch of the website.

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As lead creative, my goal was to completely overhaul the WTA’s digital presence and to bring its website up to modern web standards. This included a comprehensive visual refresh, and an update to the user experience and information architecture.

To achieve this I -

• Translated WTA’s requirements into designs through a series of ideation sessions and consultation with other members of the project to inform feature requirements.
• Created wireframes and redesigned the IA and user flows to simplify and streamline user journeys throughout the website.
• Created a scalable design system and UI kit to assist future features and design handoff.
• Created final visual designs to bring the website in line with web accessibility standards, incorporate the client’s new branding and convey a more modern feel.
• Presented visuals and UX processes to internal and external stakeholders to walk them through design thinking, approach and benefits to them and their users.
• Collaborated with engineers, handing over designs in Zeplin with requirements, style guides, and UI kits, as well as being on hand for advice, design reviews, and design sign off.

The website was launched on time with an exciting new visual approach, simplified information architecture, and an overall improved user experience. The new website received great feedback from the client and positive reviews from users across social media and online feedback.