As lead designer, my goal was to create an immersive new website for the ICC Cricket World Cup 2019. This new website had to be designed to be scalable and adaptable for future projects. The purpose for this website was to engage Cricket fans worldwide by building excitement during the build up of the Cricket World Cup and also to act as a hub for all the scores, stats, and content during the tournament. A goal was set by the ICC to improve user engagement across web and app platforms by focusing on engagement with fan products such as video voting, games and quizzes. Also, a focus on video consumption across both platforms was set as a major goal for this project.

To achieve this I -

• Created an adaptable design system and UI kit for web to create a reusable and adaptable base for future projects.
• Conducted user research on prototypes to influence UX design, and to guide product decisions to help create features fans will engage with and enjoy using.
• Designed fan engagement pieces across web and native app, such as video voting, quiz features, score predictors, and greatest player selectors, to improve user engagement and video views.
• Designed new video features to improve user experience and video engagement.
• Collaborated with stakeholders, project managers and engineers throughout the project.

Website and apps were launched on time even with a very tight timescale and hard deadlines. The client was very happy with what was delivered, and the design system created has already been used to much success for the latest ICC T20 event this year (2020) which has substantially saved on design and dev time and effort.

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All goals and metrics were met and exceeded, with the tournament gaining record-breaking levels of fan engagement across ICC digital platforms and social media channels. There were over 75 million unique users across website and app, 824 million page / screen views across website and app, and video content across ICC digital platforms delivered over 3.5 billion views.